We’ve worked with mainstream consumer brands for almost 10 years and we want to put our expertise and understanding of the consumer to use in the wholesome products industry.

As part of a generation with great concern about our wellbeing and health we have grown conscious about the need to generate and stimulate change in the consumer’s habits.


Look for the right audience insights.


Identify what differentiates your brand from competitors.


Find a quick and simple way to explain the benefits of your brand.


Choose the right platform and the right timing to communicate.


Make sure you offer value (content and tools) to your followers so they become your promoters.


Make an effort everyday to educate your followers.


Be disciplined in coming up with new ideas to lead the conversation.


Think of ways to give more reach to your communication: ads, influencers, competitions.


Measure the impact of your strategies.


Make sure you’re investing your time and money in the right place.

“It’s not just about slapping a claim on a product, but consumers are increasingly trying to be health-conscious and informed about what they eat.”

Yasemin Ozdemir

Market Analyst, Innova Market Insights

“We are seeing an explosion of interest in fresh foods, dramatically increased focus by consumers on the effects of food on their health and well-being.”

Denise Morrison

CEO, Campbell Soup Co

Think we can help your brand or company achieve your marketing goals? Get in touch with us.

78 SW 7th St, Miami, FL 33130

T. +1 (786) 329-1898 / +1 (305) 978-9887

E. mashupusa@mashupia.com

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